Cannabis Awareness Network
Book- 36 pages - 12x6 in

The focus of my Spring semester grad project was the education of Canadians about the cannabis plant. My hope was that by demonstrating the plants potential benefits to the economy and to the planet that it would once again be accepted by society. The research for this project included the history of the cannabis plant, its industrial, agricultural and medical uses, and the dramatic changes to laws and perceptions of the plant in the last hundred years. The main audience for my piece was the 46 percent of Canadians who believe the cannabis plant should remain illegal. Through research I found that almost everyone has misconceptions about the plant and that most of these misconceptions have been deliberately created by those waging the war on drugs. The final piece includes a book, a poster and an accompanying advertising campaign and company identity. My design avoids all uses of imagery that might be tainted by negative stereotypes. Its clean modern dutch look keeps it professional while ensuring it is very friendly and approachable.